II. ORGANIZATIONAL CULTURE
The organizational culture concept is a relatively recent
acquisition in the field of organization theory. Theoretically, this
concept can be associated with the American researcher Ph. Selznick
(1957), who described culture as a means to understand organizations.
Subsequent research put together a systematic theoretical approach of
this matter. Although certain references on organizational culture can
be found in theories concerning human relationships and resources, we
believe that organizational culture, as a term, belongs to theories
on organizational development. Thus, we are now entitled to speak about
a strategy based on “learning organization”, which represents,
in many ways, a social philosophy that relies on a system of basic values.
A specific tool in organizational development is the project,
involving certain means of adding value to organizational culture. This
is why we can say that the emergence of a organizational culture concept
is related to what we call “project culture”, an essential
component in modern organizations. Culture is a crucial factor for every
project. In order to be successful, any development project must involve
a precise diagnosis of the respective organizational culture.